Account-Based Marketing (ABM) for Early Stage

Why critical: For high-ACV products ($25K+ contracts), ABM improves conversion and shortens sales cycles.

Key resources:

• Venturing into ABM for Early-Stage Teams
• ABM Strategy Guide
• ABM Marketing for DevTool Companies

Budget: $300-500/month (LinkedIn Sales Navigator + contact database + direct mail)

Customer Advisory Boards (CABs)

Why critical: Members become advocates, provide strategic feedback, drive expansion revenue, reduce churn.

Key resources:

• Framework for Your First B2B SaaS CAB
• Startup's Guide to Customer Advocacy
• How to Create a Customer Advocacy Strategy

Budget: $30K-50K/year (can start with 10 customers, virtual meetings only)

Advanced Sales-Led Growth

Key resources:

• B2B Sales Strategy: 12 Frameworks
• Lead Generation for SaaS Companies