Why critical: 1.7B users, no follower count needed for visibility, completely free, content can go viral easily.
Key resources:
Tactics: Trend hijacking, authenticity over production, educational hooks, UGC encouragement
Real examples: Duolingo (5M+ followers, zero paid promotion), Scrub Daddy
Why critical: 70% of app discovery through search, 65% of downloads post-search, completely free.
Key resources:
Tools: App Radar, Sensor Tower, MobileAction
Key tactics: Keyword in title (80-100 position boost), visual assets, ratings strategy, A/B testing
Why critical: 92% trust friend recommendations, referred users have 16-25% higher LTV, virtually free after setup.
Key resources:
Tools: Viral-Loops.com, GrowSurf.com, Tapp.so